Corporate spending has increased drastically over the past two decades as more and more companies spend on strategic initiatives and overall digital transformation. Every business uses various SaaS technologies that have mostly supplanted traditional back-end systems. Sales teams often utilize a Customer Relationship Management (CRM) platform. Finance teams use Enterprise Resource Planning (ERP) systems, human resource teams use Human Resources Information Systems (HRIS), and support teams use Customer Support (CS) tools. As a result, SaaS applications have come to dominate the technological stacks of organizations.
But the power of well-integrated SaaS applications is driving businesses to do much more.
SaaS integration refers to connecting and combining different Software as a Service (SaaS) applications to improve business processes and workflows. By integrating various SaaS tools, businesses can automate repetitive tasks, streamline communication, and improve productivity. This blog discusses how SaaS integration can help your businesses improve operational efficiency and overall growth.
SaaS integrations are classified into point-to-point, hub-and-spoke, and hybrid.
This is the simplest and most prevalent type of integration. It includes linking two applications directly, and it’s generally used for data synchronization (which means that data is replicated in real-time from one application to another).
For example, you may employ a point-to-point connection to sync client data between your CRM or subscription management software and accounting software. It ensures that your customer data in both applications are up to date.
It is more complicated than a point-to-point connection but provides greater flexibility. Data is sent from one application to a central “hub” application using hub-and-spoke interaction. The hub application subsequently distributes the data to the other connected applications. It is also useful when you’re integrating applications that do not have a direct connection.
Hub-and-spoke connectivity can link your CRM, accounting software, subscription management software, and eCommerce platform. The data flows from each application into the central hub (which is usually a data warehouse or business intelligence tool) and then be delivered to other apps as needed.
Point-to-point and hub-and-spoke integration are both components of hybrid integration. Some apps are connected directly (point-to-point) via hybrid integration, while others are connected to a central hub application. This integration is frequently employed when a combination of simple and complicated integrations is required.
What are the advantages of SaaS integration?
- Streamline business processes
One of the most significant advantages of SaaS integration is streamlining business processes. By connecting various SaaS applications, businesses can automate repetitive tasks and reduce manual data entry, saving time and increasing efficiency. For example, by integrating a project management tool with a time tracking tool, businesses can automatically track the time spent on each project, eliminating the need for manual time entry.
- Improve communication and collaboration
Effective communication and collaboration are critical for the success of any business. SaaS integration can improve communication and collaboration by enabling employees to share data seamlessly across different applications. For example, by integrating a chat tool with a project management tool, employees can discuss project details and updates in real-time, improving collaboration and productivity.
- Increase data accuracy and consistency
SaaS integration can also help improve data accuracy and consistency. It does so by ensuring data consistency across different systems, hence reducing errors. For instance, by integrating a customer relationship management (CRM) tool with an accounting tool, businesses can ensure that customer data is consistent and up-to-date across both systems.
- Enhance customer experience
Companies can gain a more comprehensive view of customer data by incorporating SaaS applications. It allows them to provide more personalized and targeted services. For example, by integrating a CRM tool with a marketing automation tool, businesses can create targeted marketing campaigns based on customer data, hence improving overall customer experience.
- Reduce IT costs
Businesses can reduce the need for custom development and maintenance of multiple systems, which can otherwise be expensive and time-consuming. SaaS integration also allows companies to leverage the features and functionality of existing SaaS applications, reducing the need for costly custom development.
- Improve data security and compliance
Integrating SaaS applications ensures that company data is stored safely and is compliant with relevant regulations. For instance, by incorporating a data storage tool with a compliance management tool, companies can ensure that the data is secure and compliant with applicable laws such as GDPR and HIPAA.
- Stay ahead of competition
SaaS integration can help businesses stay competitive in today’s fast-paced business environment. By leveraging the power of SaaS integration, companies can improve efficiency, reduce costs, enhance the customer experience, and stay ahead of the competition.
- Reduces human error
Manual data entry increases the possibility of errors. Even minor mistakes can cost hundreds, if not thousands, of dollars. Many companies expend resources to find and fix the issue, not to mention the damage the error may have caused to customer satisfaction or vendor relationships.
When you automatically transfer the pertinent information between programs, you no longer need to rely on a third party to enter the information accurately. Human error is considerably reduced and, in some cases, eliminated through integration.
- Improves transparency
With so many SaaS apps available, integration solutions need to store the correct information in the right place at the right time. One can use the preferred tool to keep it up to date so that your team always has the correct data to make informed decisions in real time.
- Save time
Employees save significant time since they no longer have to search for specific data or wait for colleagues to respond. This valuable time can be employed for more strategic duties, such as meeting company objectives.
For instance, suppose a startup wishes to combine its Shopify online store with a CRM such as Salesforce. As a result, transactions no longer need to be changed in both systems after the integration.
Without integration, one can manually email each purchase to the appropriate department for booking and execution. But after integration, this email will be sent automatically.
Popular SaaS Platforms To Consider
SaaS platforms have revolutionized how businesses operate, offering a wide range of benefits such as increased productivity, cost savings, and scalability. Mulesoft, Dell Boomi, and Celigo are the most popular SaaS platforms with unique features and benefits.
Mulesoft is an integration platform that helps businesses connect data and applications across different systems. It enables companies to create APIs that facilitate data exchange between applications, allowing seamless integration and automation.
Mulesoft offers a range of features, such as API management, data mapping, and workflow automation, making it a popular choice for businesses of all sizes. Its ease of use and intuitive user interface makes it a top choice for businesses that want to integrate their systems and streamline their operations quickly.
Dell Boomi is another popular SaaS platform that focuses on cloud-based integration. It offers many features, including data mapping, workflow automation, and API management.
Dell Boomi also provides pre-built connectors to popular business applications such as Salesforce, NetSuite, and Workday, making it easy to integrate with these systems. Additionally, Dell Boomi offers real-time data integration, ensuring that businesses can always access and derive insights from the latest data.
Celigo is an integration platform designed to automate workflows and facilitate data synchronization between different systems. It offers pre-built integrations for popular business applications such as Salesforce, NetSuite, and Shopify, making it easy to connect these systems.
Celigo provides a range of features, such as data mapping, workflow automation, and error handling, ensuring that businesses can automate their processes and minimize errors seamlessly.
These three SaaS platforms offer many features and benefits, making them popular choices for businesses that want to streamline operations and increase productivity. Each platform has unique strengths, and the choice of which platform to use will depend on the business’s specific needs. Ultimately, the goal of any SaaS platform is to provide businesses with the tools they need to integrate their systems and automate their processes, allowing them to focus on their core business activities and drive growth.
According to a Statista poll conducted in 2022, approximately 17,000 SaaS firms in the United States provided 59 billion clients worldwide. The United Kingdom came second with 2,000 SaaS companies serving 3 billion customers worldwide.
The popularity of SaaS is growing at a steady rate. Small businesses are shifting to cloud-based SaaS solutions because they simplify setup and reduce customer acquisition costs. Engineers can also support many clients with a single product adaptation using SaaS. Furthermore, SaaS enables organizations to scale quickly without investing in costly infrastructure or adding IT resources.
Need help integrating your SaaS applications? We at Victrix are here to help you with your queries. Feel free to contact us today! We will be happy to assist you.